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For lots of children, their birthdays are just another day!

Remember your best birthday?

Remember your best birthday?

You can help change that.

Over 30,000 SouthCoast children live in poverty, for a lot of these children their birthdays go unrecognized.

Do your children or grandchildren, nieces or nephews, get more gifts on their birthday than they will ever need or use or even play with? Is there a grown-up in your life that deserves a HUGE birthday party and your guests could bring educational and scientific toys and books for children?

A child’s birthday is a very special day!

No birthday this year

No birthday this year

A child’s birthday is a very special day. Its acknowledgement is important to the development of self-esteem, and we know that self-esteem begins at home, and that healthy self-esteem is critical to a child’s ability to develop and learn successfully.

One in five American children live in poverty. For children who are living in poverty and/or homeless, birthdays pass with little or no celebration.  Many children do not believe they have a birthday, or that they deserve a birthday, since it is never celebrated.